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Tracking for iGaming that shows real revenue — not just registrations.
Which channel brings depositing players — not just sign-ups? AdTracker shows FTD, NGR and the full funnel by source in real time.
Track every FTD. Scale what drives revenue.
Plans
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200+
Ad networks
100+
Partner software
100+
Partner programs
100+
Payment systems & CRM
Connect the tools you already use
Start now View all 500+
Everything you need to scale iGaming traffic
KEY
Full funnel from click to FTD
  • Click → registration → KYC → FTD for every channel
  • Breakdown by campaign and creative
  • See exactly where conversions drop off
Clicks
48.2k
Registrations
29.8k
KYC
18.3k
FTD
10.1k
Server-to-server, cookieless
  • FTD passed server-to-server directly
  • No browser, blockers or incognito
  • Conversion matched to the click on the server side
Real NGR by channel
  • NGR, GGR and chargebacks from the operator platform
  • Every player tied to its acquisition source
  • Cohort LTV analysis from the first deposit
Anti-fraud
  • Filter bots, multi-accounts and bonus hunters
  • Fraud report per channel and partner
  • Auto-pause spend on suspicious traffic
Conversion API
  • FTD sent back to Google Ads and Meta
  • Algorithms optimize on real conversions
  • Better traffic quality with every iteration
Cohort LTV analysis
  • Player retention from the first deposit
  • Compare cohorts across channels
Automatic payouts
  • CPA and RevShare based on confirmed conversions
  • Partners see their balance in real time
Telegram alerts
  • Alerts on CR, CPI or NGR anomalies
  • React before the budget burns
ROI by source — all in one view
Who already uses AdTracker
iGaming operators
  • Where depositing players come from
  • Real NGR & FTD from your platform
  • Income Access / affiliate integration
Affiliates and media buyers
  • Real-time traffic & revenue tracking
  • Transparent CPA / RevShare payouts
  • Scale your profitable sources
Agencies
  • One dashboard across all clients
  • White-label reports
  • Multi-workspace management
What teams that are already scaling say
Individual
Business
STARTER
€199/ mo
MONTHLY EVENTS
0/ mo included
Additional events €0.05 CPM
Basic tracking for your first campaigns
  • 1 admin
  • 10 advertisers
  • 10 sources
  • 20 URLs
  • 2 S2S postbacks
  • 5 metrics
  • GEO/Device/IP
  • 24/7 support
  • Groups
  • User ID Tracking
  • Cookieless
  • White label
  • Direct tracking
Learn more
GROWTH
€199/ mo
MONTHLY EVENTS
-9/ mo included
Additional events €0.1 CPM
Scale with partners and your team
  • 3 admins
  • unlimited advertisers
  • 50 sources
  • 100 URLs
  • 10 S2S postbacks
  • 20 metrics
  • GEO/Device/IP
  • 24/7 support
  • Groups
  • User ID Tracking
  • Cookieless
  • White label
  • Direct tracking
Learn more
Enterprise
€199 / mo
MONTHLY EVENTS
Additional events €0.05 CPM
Scale beyond Business limits
  • Everything in Business
  • dedicated manager
  • SLA
  • unlimited event volumes
  • custom integrations
  • team training
  • custom domain
Learn more
Enterprise
€199 / mo
MONTHLY EVENTS
Additional events €0.05 CPM
Scale beyond Business limits
  • Everything in Business
  • dedicated manager
  • SLA
  • unlimited event volumes
  • custom integrations
  • team training
  • custom domain
Learn more
Ready to see
where the money really comes from?
Pick a plan, connect your first traffic source.
Plans
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Please enter a valid email
By clicking "Demo", you agree to the Privacy Policy.
250k+
Conversions Monthly
30B+
Ad Impressions
200+
operators already scaling with AdTracker
Frequently asked questions
What is an ad tracker and why do you need one in iGaming?
An ad tracker pulls data from all your ad channels and affiliate networks into one place. In iGaming that means you see the full player path from the first click to FTD and real NGR — for each source separately, with no double-counted attribution.
Which ad platforms and affiliate networks are supported for iGaming?
AdTracker integrates with Google Ads, Meta, TikTok, ExoClick, TrafficJunky, PropellerAds and affiliate platforms like Income Access, MyAffiliates, Pin-Up Partners and others. Full list — in the integrations catalog.
How do you track FTD and NGR with AdTracker?
Through S2S postbacks, AdTracker receives events from your affiliate platform or CRM in real time. When a player makes their first deposit, you see which channel and campaign brought them, plus real CAC and NGR by source.
How does cookieless attribution work in iGaming?
An S2S postback passes data server-to-server without a browser — independent of cookies, iOS or AdBlock. It's the standard for affiliate tracking in iGaming, where accuracy is critical for partner payouts.
How much does it cost and which plan should you start with?
The basic plan from €150/mo includes S2S postbacks and core integrations. For unlimited sources and white label — the Business plan from €500/mo.
How is AdTracker different from other trackers?
S2S postbacks and API integrations are available from the basic plan. There's a dedicated iGaming solution with support for Income Access, MyAffiliates and other platforms specific to the vertical.