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Tracking for e-learning that shows real revenue — not just sign-ups.
Which channel brings paying students, not just leads? AdTracker shows revenue, LTV and the full path to payment by source in real time.
Track every payment. Scale what brings students.
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200+
Ad networks
100+
Partner software
100+
Partner programs
100+
Payment systems & CRM
Connect the tools you already use
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Everything you need to scale e-learning traffic
KEY
Full funnel from click to paid enrollment
  • Click → sign-up → trial lesson → payment for every channel
  • Breakdown by campaign and creative
  • See where students drop off
Clicks
48.2k
Sign-ups
29.8k
Trials
18.3k
Payments
10.1k
Server-to-server, cookieless
  • Payment passed server-to-server directly
  • No browser, blockers or incognito
  • Conversion matched to the click on the server side
Real revenue by channel
  • Revenue and course payments by source
  • Every payment tied to its sign-up source
  • Cohort LTV analysis from the first sale
Anti-fraud
  • Filter bots, fake sign-ups and fraudulent leads
  • Fraud report per channel and partner
  • Auto-pause spend on suspicious traffic
Conversion API
  • Payments sent back to Google Ads and Meta
  • Algorithms optimize on paying students
  • Better traffic quality with every iteration
Cohort LTV analysis
  • Student retention from the first payment
  • Compare cohorts across channels
QR, short links & promo codes
  • QR codes for events, print materials and partner referrals
  • Short URLs with full analytics: who clicked, who paid
  • Promo codes tied to their channel
Telegram alerts
  • Alerts on CR, CPL or LTV anomalies
  • React before the budget burns
ROI for every source in one view
Who already uses AdTracker
Online schools & course platforms
  • Where paying students come from, not just leads
  • Real revenue & LTV from course payments
  • ClickBank / Hotmart integration
Affiliates and media buyers
  • Real-time traffic & revenue tracking
  • Transparent CPA / RevShare payouts
  • Scale your profitable sources
Agencies
  • One dashboard across all clients
  • White-label reports
  • Multi-workspace management
What teams that are already scaling say
Individual
Business
STARTER
€199/ mo
MONTHLY EVENTS
0/ mo included
Additional events €0.05 CPM
Basic tracking for your first campaigns
  • 1 admin
  • 10 advertisers
  • 10 sources
  • 20 URLs
  • 2 S2S postbacks
  • 5 metrics
  • GEO/Device/IP
  • 24/7 support
  • Groups
  • User ID Tracking
  • Cookieless
  • White label
  • Direct tracking
Learn more
GROWTH
€199/ mo
MONTHLY EVENTS
-9/ mo included
Additional events €0.1 CPM
Scale with partners and your team
  • 3 admins
  • unlimited advertisers
  • 50 sources
  • 100 URLs
  • 10 S2S postbacks
  • 20 metrics
  • GEO/Device/IP
  • 24/7 support
  • Groups
  • User ID Tracking
  • Cookieless
  • White label
  • Direct tracking
Learn more
Enterprise
€199 / mo
MONTHLY EVENTS
Additional events €0.05 CPM
Scale beyond Business limits
  • Everything in Business
  • dedicated manager
  • SLA
  • unlimited event volumes
  • custom integrations
  • team training
  • custom domain
Learn more
Enterprise
€199 / mo
MONTHLY EVENTS
Additional events €0.05 CPM
Scale beyond Business limits
  • Everything in Business
  • dedicated manager
  • SLA
  • unlimited event volumes
  • custom integrations
  • team training
  • custom domain
Learn more
Ready to see
where the money really comes from?
Pick a plan, connect your first traffic source.
Plans
We'll get in touch with you
Please enter a valid email
By clicking "Demo", you agree to the Privacy Policy.
250k+
Conversions Monthly
30B+
Ad Impressions
200+
teams already scaling with AdTracker
Frequently asked questions
What is an ad tracker and why do you need one in e-learning?
An ad tracker shows where sign-ups and course sales come from across Google Ads, LinkedIn, Meta and affiliate partners. Without a tracker you only see the last click, not the student's full path.
Which platforms are supported for e-learning?
AdTracker supports Google Ads, Meta, LinkedIn Ads, TikTok, Taboola, Impact, ShareASale, Stripe, HubSpot and other platforms relevant for education products.
How do you track enrollment and student LTV in e-learning?
Connect your payment platform via API. AdTracker then calculates student LTV including repeat courses, upsells and renewals, so you see which channel brings the most valuable audience.
How do you track conversions with a long sales cycle?
E-learning has a long cycle: months can pass from first touch to payment. AdTracker supports multi-touch attribution and a long attribution window to credit the conversion correctly.
How much does it cost and which plan should you start with?
The basic plan starts from €150/mo. For B2B education products with CRM integration, start with Growth from €300/mo.
How is AdTracker different from other trackers?
LinkedIn Ads and education affiliate network support. LTV tracking with repeat purchases factored in, and multi-touch attribution for long sales cycles.